Electric scooter manufacturers are targeting the rapidly growing urban shared-mobility market (e.g., rental scooters). Which strategy gives them the best long-term advantage?
A. Build scooters with industrial-strength durability but also ensure sleek design that appeals to riders, balancing rugged use with marketability.
B. Lock in contracts with rental companies by offering bulk discounts and service agreements, ensuring steady sales volume.
C. Focus on modular scooter parts that operators can reconfigure easily, even if it increases production and maintenance complexity.
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